Nearly a decade leading California’s Korea strategy – now fully dedicated to making your destination shine brighter in Korea.

At Fireworks, you gain more than representation. We know your destinations, your priorities, and the Korean market inside out. By blending cultural fluency with creative spark, we deliver programs that don’t just grab attention – they drive measurable results, lasting engagement, and genuine brand love.

We are agile, hands-on, and boutique by design. Every activation is crafted with bold ideas, local insight, and authentic storytelling – forging deep connections and powerful impact. With exclusive access to Korea’s top trade, media, and influencers, we put your destination exactly where it matters most.

Fireworks ensures they don’t just discover you – they choose you.