About FIREWORKS

About FIREWORKS

Fireworks is the natural evolution of destination marketing success in Korea, built on a belief that destination marketing in Korea deserves more than templates and transactions – it deserves stories that spark.


We are boutique by design : small enough to be hands-on and personal, bold enough to deliver meaningful impact. Every activation is measured not just in visibility, but in engagement, conversion, and ROI.


To ensure your destination succeed in the Korean market, Fireworks brings together the right talent whenever required.

Fireworks is the natural evolution of destination marketing success in Korea, built on a belief that destination marketing in Korea deserves more than templates and transactions – it deserves stories that spark.


We are boutique by design : small enough to be hands-on and personal, bold enough to deliver meaningful impact. Every activation is measured not just in visibility, but in engagement, conversion, and ROI.


To ensure your destination succeed in the Korean market, Fireworks brings together the right talent whenever required.

Leadership

Leadership

At the heart of Fireworks is Ashley Ahn — a proven leader who has driven nearly a decade of destination marketing success in Korea, grounded in extensive leadership experience across hotel sales and front-of-house operations.


She combines deep destination expertise with one of Korea’s most trusted trade, media, and influencer networks — a rare advantage in the market.


Her greatest strength lies in creativity — turning bold ideas into programs that move the market, ensuring your destination’s story not only enters Korea — it stands out, inspires, and converts.

At the heart of Fireworks is Ashley Ahn — a proven leader who has driven nearly a decade of destination marketing success in Korea, grounded in extensive leadership experience across hotel sales and front-of-house operations.


She combines deep destination expertise with one of Korea’s most trusted trade, media, and influencer networks — a rare advantage in the market.


Her greatest strength lies in creativity — turning bold ideas into programs that move the market, ensuring your destination’s story not only enters Korea — it stands out, inspires, and converts.

Our Expertise

Our Expertise

Strategic Vision & Creative Execution

We pair bold market strategy with innovative activation to create multi-layered programs and immersive experiences — all designed to drive measurable results

Strategic Vision & Creative Execution

We pair bold market strategy with innovative activation to create multi-layered programs and immersive experiences — all designed to drive measurable results

Strategic Vision & Creative Execution

We pair bold market strategy with innovative activation to create multi-layered programs and immersive experiences — all designed to drive measurable results

Cultural Fluency

Grounded in deep local insight and years of proven market-building experience for destinations, we deliver authentic storytelling that truly resonates in Korea

Cultural Fluency

Grounded in deep local insight and years of proven market-building experience for destinations, we deliver authentic storytelling that truly resonates in Korea

Cultural Fluency

Grounded in deep local insight and years of proven market-building experience for destinations, we deliver authentic storytelling that truly resonates in Korea

Proven Impact

We deliver proven impact for DMOs in Korea — setting benchmarks, shifting traveler intent, and redefining what success looks like in the market

Proven Impact

We deliver proven impact for DMOs in Korea — setting benchmarks, shifting traveler intent, and redefining what success looks like in the market

Proven Impact

We deliver proven impact for DMOs in Korea — setting benchmarks, shifting traveler intent, and redefining what success looks like in the market

Trusted  Relationships

Our long-standing, trust-built relationships across trade, airlines, media, and influencers provide direct access to Korea’s most influential networks

Trusted  Relationships

Our long-standing, trust-built relationships across trade, airlines, media, and influencers provide direct access to Korea’s most influential networks

Trusted  Relationships

Our long-standing, trust-built relationships across trade, airlines, media, and influencers provide direct access to Korea’s most influential networks

FIREWORKS

Seoul, Korea

FIREWORKS

Seoul, Korea

FIREWORKS

Seoul, Korea