About FIREWORKS

About FIREWORKS

Fireworks is the natural evolution of California tourism success in Korea, built on a belief that destination marketing in Korea deserves more than templates and transactions – it deserves stories that spark.


We are boutique by design: small enough to be hands-on and personal, bold enough to deliver big impact. Every activation is measured not just in visibility, but in engagement, conversion, and ROI.


Ensuring every vision succeeds, Fireworks taps into the right talent whenever required.

Fireworks is the natural evolution of California tourism success in Korea, built on a belief that destination marketing in Korea deserves more than templates and transactions – it deserves stories that spark.


We are boutique by design: small enough to be hands-on and personal, bold enough to deliver big impact. Every activation is measured not just in visibility, but in engagement, conversion, and ROI.


Ensuring every vision succeeds, Fireworks taps into the right talent whenever required.

Leadership

Leadership

At the heart of Fireworks is Ashley Ahn — the proven leader who delivered nearly a decade of California tourism wins in Korea.


She combines an unmatched blend of California expertise and Korea’s most trusted trade, media, and influencer network — a rare advantage no other agency offers.


Her greatest strength lies in creativity: turning bold ideas into programs that move the Korea market, ensuring your destination’s story not only enters Korea — it stands out, inspires, and converts.

At the heart of Fireworks is Ashley Ahn — the proven leader who delivered nearly a decade of California tourism wins in Korea.


She combines an unmatched blend of California expertise and Korea’s most trusted trade, media, and influencer network — a rare advantage no other agency offers.


Her greatest strength lies in creativity: turning bold ideas into programs that move the Korea market, ensuring your destination’s story not only enters Korea — it stands out, inspires, and converts.

Our Expertise

Our Expertise

Strategic Vision & Creative Execution

We fuel standout growth by pairing bold strategy with innovative activations –
multi-layered programs & immersive experiences – all designed to drive measurable results

Strategic Vision & Creative Execution

We fuel standout growth by pairing bold strategy with innovative activations –
multi-layered programs & immersive experiences – all designed to drive measurable results

Strategic Vision & Creative Execution

We fuel standout growth by pairing bold strategy with innovative activations –
multi-layered programs & immersive experiences – all designed to drive measurable results

Cultural Fluency

Grounded in deep local insight & years of proven California expertise, we deliver authentic storytelling that truly resonates
in Korea

Cultural Fluency

Grounded in deep local insight & years of proven California expertise, we deliver authentic storytelling that truly resonates
in Korea

Cultural Fluency

Grounded in deep local insight & years of proven California expertise, we deliver authentic storytelling that truly resonates
in Korea

Proven Impact

We deliver proven impact, set benchmarks, shift intent & redefine success for DMOs
in Korea

Proven Impact

We deliver proven impact, set benchmarks, shift intent & redefine success for DMOs
in Korea

Proven Impact

We deliver proven impact, set benchmarks, shift intent & redefine success for DMOs
in Korea

Trusted  Relationships

Our long-standing, trust-built relationships with trade, airlines, media/influencers & brands provide direct access to Korea’s most influential networks

Trusted  Relationships

Our long-standing, trust-built relationships with trade, airlines, media/influencers & brands provide direct access to Korea’s most influential networks

Trusted  Relationships

Our long-standing, trust-built relationships with trade, airlines, media/influencers & brands provide direct access to Korea’s most influential networks

FIREWORKS

Seoul, Korea

FIREWORKS

Seoul, Korea

FIREWORKS

Seoul, Korea